Jun.21st: How China Eastern’s “Weekend Pass” Enhance Customer Loyalty?

Introduction: This article aims to analyze how China Eastern Airline’s “Weekend Pass” enhance customer loyalty, and points out an viable way for future FFP macro strategies. Outline: Introduction to FFP and its long-lasting problemHow “Weekend Pass” aims to solve them: on the macro level.Outlook of future FFP program. 1.Introduction & Long-Lasting Problem Frequent Flyer Program […]

Jun.14th: It Fuses! CAAC’s Fusing Policy in Action

Introduction: In the morning of Jun.14th, the first “fusing” suspension was given to China Southern flight CZ392 from Dhaka to Guangzhou. This article based on the previous analysis on the “fusing” policy, (http://www.martinview.cn/?p=403), with the framework of (http://www.martinview.cn/?p=386), quantitively analyzes how much airlines and travelers economics loss is, and forecasts a possible solution. Disclaimer:  The […]

Jun.11th: Has the Turning Point Come?

Introduction: This article references IATA’s report on Jul.9th and OAG’s Webinar in Jul.10th, aiming to use IATA’s forecasting structure find when will be the turning point in terms of revenue. On Jun.9th, IATA updates the semi-annually report: “Air Industry Economics Performance”, as a macro analysis, with both charts and PowerPoint. The conclusion is that “turning […]

Jun.4th: Audacious Innovation with Clear Rules

Introduction: In Jun.4th Beijing time, Civil Aviation Administration of China carries out its [2020]27 document. In the document, the Phase Five flight plans (widely refer as “5*1 in Martinview) is relaxed. Also, an innovation of using “fusing” policies similar in stock market is on the way. To sum up this document, it has clear rules […]

Jun.6th: Traffic Rights: CAAC and FAA Still in a Game

Introduction:In the beginning of Jun.6th, FAA cancels the travel restrictions between Chinese and American route, as a response of CAAC’s announcement of “5*1” policy relaxation. According to that, more airlines can fly to and from China. The “fusing” policy, as discussed in previous report (http://www.martinview.cn/?p=403), aims to decrease the incoming confirmed cases. For the game […]

May.25th: Booking pattern changes!

Introduction: In May.22nd, IATA carries out the chart for this week. The chart analyzes the booking pattern of Chinese domestic market in 2019 and 2020 March to May. This article aims to describe the trend and how the three reasons IATA points out affects. Moreover, the second part will answer a question in Martinview’s first […]

May.13th: Why are tickets back to China so expensive?

Disclaimer: This article aims to illustrates why current tickets back to China (Both charter flights and flights under “5*1” restrictions) have a higher-than-normal price. From an economics approach, some reasons might be different from the real one. Hence, the reasons only apply in economics level, may not assent to real situation. The author has no […]

May.15th: Push and Pull: Why Aviation Recovers Slower than GDP?

Introduction: According to IATA’s report on May.15th, Global GDP will recover to pre-pandemic level in 2021, while that of RPK could only be seen in 2023. Why such a significant difference is forecasted? This article analyzes the situation in two parts: the pushing force for a fast GDP recovery and the pulling force that hinders […]

May.3rd: Capacity Drops Dramatically, Estimation Gaining Accuracy

On Apr.29th, IATA announced “Air Passenger Monthly Analysis” for March. According to that, the demand decreased to 52.9% compared to 2019.3. In the fifth “Update Impact Assessment” published on Apr.14th, the forecast for whole year is a 55.5% down, similar to the data observed in March. A complete look of six IATA assessments on Pandemic […]

May.8th: How Are Costs Affected?

Outline: 1. With a low aircraft utility, airlines eagers to regain capacity.2. Business confidence recover in a delayed pattern, airlines would lower the fare to stimulate the demand, sell more with lower per-unit profit.3. If social distancing applies, airlines should increase the fair by 43% to 54% to reach break-even. With a low aircraft utility, […]